Planning for 2024: Get ahead with digital marketing training

With 2024 just around the corner, it’s time to start taking your startup’s branding seriously. In this blog post, we'll delve into the importance of digital marketing for startups and how digital marketing training can supercharge your growth journey.

The importance of digital marketing for startups

When you're looking to soar high in the competitive startup landscape, digital marketing is your ticket to visibility, brand awareness, and reaching your target audience effectively.

In a world where online presence is everything, investing in digital marketing is not an option; it's a necessity.

At Busy Lemon, we understand that startups often have limited resources, which is why we're here to guide you in making the most of your digital marketing efforts without breaking the bank.

Benefits of digital marketing training for startups

Did you know that 36% of startups still don’t have a website? Bear that fact in mind as you think about some of the digital marketing stats we’re about to throw your way.

That means that more than a third of young companies haven’t even begun to benefit from the types of activities that we’re going to discuss in the article.

We want to empower you with the knowledge and skills to execute successful marketing campaigns. From understanding the intricacies of SEO to mastering the art of social media marketing, we've got you covered.

Digital marketing statistics for startups

There are plenty of different ways to conduct effective digital marketing campaigns. But how can you know which is the right method for your business?

To help you get some perspective, we’ve listed some of the best ways for you to reach your target audience below. And we’ve included a stats which should give you a good idea about how and why they work for other companies.

Paid Search

• 65% of small to mid-sized businesses have a PPC campaign
  
• Digital ads can increase brand awareness by 80%
  
• Google conservatively estimate that PPC returns $2 for every $1 spent
  

SEO (search engine optimisation)

• Businesses that blog get 55% more traffic to their websites
  
• 49% of businesses say that organic search has the highest ROI
  
• 28% of local searches result in a purchase
  

Social media marketing

• 91.9% of SMEs use social media for marketing purposes
  
• 28% of Gen Z consumers bought products through social media
  
• 70% of users enjoy watching TikTok ads
  

Content marketing

• 79% of customers prefer articles when learning about products
  
• 68% of online experiences start with a search query
  
• 44% of users typically consume 3-5 pieces of content before engaging with a vendor
  

Email marketing

• 53% of businesses still benefit from email marketing in 2023
  
• 81% of small businesses rely on email as their primary lead generation tool
  
• 37% of brands increased their email budget recently
  

Marketing analytics

• Using analytics, startups can see a 45% increase in traffic and a 35% boost in sales
• A bad experience can make users 88% less likely to visit your website
  
• 21% of business say analytics provide their competitive edge
  

Mobile marketing

• 91% of consumers access social media from their mobile devices
  
• 96% of mobile users search using Google
  
• More than 50% of all web traffic is mobile
  

Affiliate marketing

• 50% of Millennials trust product recommendations from influencers
  
• Affiliate marketing generates 15-30% of eCommerce sales
  
• Affiliate marketing is the top choice for 40% of US-based merchants
  

Digital marketing strategies for startups

Let's talk strategy! Our approach is all about creating tailored strategies that fit your startup like a glove.

We'll guide you through the process of defining your target audience, crafting compelling content, and selecting the right digital marketing channels.

Whether it's email marketing, content marketing, or paid advertising, we'll help you choose the strategies that align with your goals and budget.

Choosing the right digital marketing channels for your startup

Not all digital marketing channels are created equal, and we understand that. That's why we'll work together to identify the channels that resonate most with your audience.

Is it Facebook, Instagram, or LinkedIn? Should you focus on Google Ads or invest in influencer marketing? We'll help you make informed decisions that maximize your startup's visibility and engagement

Tools, resources, and approaches to digital marketing training

We believe in arming you with the right tools and resources. From recommending essential software to providing informative guides, we've got your back.

Our training approach is hands-on and practical, ensuring you can implement what you've learned effectively. We're not just trainers; we're your partners in success.

Accelerate your startup with digital marketing training

There you have it, the roadmap to supercharging your startup with digital marketing training. At Busy Lemon, we're not just about making marketing easy squeezy; we're about making your startup journey a thrilling success story.

So, if you’d like some help getting started with digital marketing, don’t forget that we’re only a few clicks away!

We specialize in creating impactful digital campaigns custom-tailored to your business's distinct needs and aspirations. And we won’t just help you achieve your goals through digital marketing. We’ll teach you and your team how to carry on the good work we started together.

Get in touch with us today!

hello@busylemon.co.uk

Busy Lemon is an inclusive workplace.

We welcome all people.

And pets.

We love pets.

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