Are marketing agencies affordable?
Marketing
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Marketing is essential for the growth and success of any business. But, budget constraints often make it challenging for small businesses to invest in marketing.
- Are marketing agencies affordable for small businesses? >>
- How do you get your business noticed for free? >>
- What is the average marketing cost for a small business in the UK? >>
- How do you advertise your small business locally >>
- Are marketing agencies worth it? >>
- Should you hire a marketing agency for your small business? >>
- When should you hire a marketer for your small business?
- Need help marketing your small business?
Are marketing agencies affordable for small businesses?
While it’s easy for us to explain the benefits of hiring an affordable marketing agency for small businesses in the UK, it’s not so easy to predict what your unique budget and time constraints may be!
So, in this blog post, we’ll talk through some of the most commonly asked questions relating to small businesses who are just getting started with marketing.
Hopefully - that way - you’ll have a better idea of what you can afford from a marketing agency, and what you should be focusing on!
How do you get your business noticed for free?
Honestly, there's no truly "free" way to promote your business. It’s practically a law of physics. But, from experience, generating organic traffic to your website through SEO offers the most significant ROI over time.
Of course, this varies by industry, and it’s always best to speak to an expert to evaluate your site’s potential before committing any budget. (Try our free SEO audit!).
Invest your time and resources wisely: create valuable content, engage with your audience on social media, and optimize your website for search engines. The initial investment will pay off in the long term.
Another time-saving and cost effective method of generating excitement for your product or service is automated e-mail marketing campaigns.
In fact, Hubspot recently reported that businesses typically make more than a 300% ROI through email marketing.
What is the average marketing cost for a small business in the UK?
No doubt you’ve already discovered that the cost of marketing services for small businesses can vary widely depending on your specific needs, and the size of the agency.
It’s cliched, but nonetheless true.
That being said, our short-term project-based marketing, such as a one-off email campaign, can cost as little as a few hundred pounds.
For businesses looking for ongoing support, monthly retainers are a popular choice, starting at approximately £50 per hour for a minimum of 10 hours per month.
Of course, your specific budget will depend on your goals and requirements. Get in touch and we can chat your options through.
How do you advertise your small business locally?
The internet’s a pretty big place, so it’s totally understandable if you feel like your small business is getting lost in a sea of search results.
We can help you to focus your digital marketing efforts, and show you how to target your audience based on location, habits, interests, and more.
Here are a few of the techniques we might recommend for you small business:
Localized SEO
Optimize your website and content for local search terms to improve visibility in local search results.
PPC (Pay-Per-Click)
Invest in targeted PPC campaigns that focus on local keywords and demographics.
ABM (Account-Based Marketing) Campaigns
Target specific local businesses or customers with personalized marketing efforts.
Social Media Marketing
Leverage platforms like Facebook, Instagram, and Twitter to connect with your local audience.
Are marketing agencies worth it?
Once again, the value of a marketing agency really depends on your own requirements and expectations.
Marketing agencies can provide specialized expertise, save you time, and potentially yield a higher ROI compared to DIY marketing efforts.
If you think you need some help with assessing your goals and understanding what results you can expect from your budget, feel free to reach out for a chat.
Should you hire a marketing agency for your small business?
If your small business is aiming for long-term growth and success, partnering with a marketing agency can be a smart choice.
If you’re not sure about the potential benefits of digital marketing, our free SEO audit service is a great place to start.
We’ll help you to understand how healthy your website is, and give you some insights into the opportunities that digital marketing could open up for your small business.
From experience, you’re likely to get the best return on investment (ROI) from a marketing agency that won’t just handle your marketing needs, but also educate you about the strategies and tactics they employ.
This knowledge transfer sets you up for future success by enabling you to make informed marketing decisions in the long run.
When should you hire a marketer for your small business?
If you're a small business owner working with a marketing agency, it's essential to stay actively involved in the process.
While you'll likely learn about marketing tactics and strategies along the way, a good agency will ensure that you understand their approach.
This knowledge empowers you to become a more informed marketer as your business grows.
The ideal time to hire a marketer for your startup is when you're ready to take a more hands-on role in your marketing efforts and maximize your involvement in the agency-client partnership.
Need help marketing your small business?
Hiring an affordable marketing agency for your small business in the UK can be a valuable investment in your long-term growth.
Assess your budget, goals, and requirements to determine the right approach for your business.
While marketing requires an initial investment of time or money, the potential benefits in terms of increased visibility, brand awareness, and revenue make it a crucial component of your business strategy.
If you want to get started with your free SEO Audit, or if you just want to chat through some budget-friendly options, we’re only a few clicks away!
We specialize in creating impactful digital campaigns custom-tailored to your business's distinct needs and aspirations. But we won’t just help you achieve your goals through digital marketing. We’ll teach you and your team how to carry on the good work we started together.
Let's get started
Get in touch with us today!
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