Content
Marketing
What does a content marketer do?
Simply put, a content marketer creates and shares valuable content. This could mean articles, whitepapers, videos, or - honestly - almost anything else.
The aim is to build brand awareness, drive website traffic, and turn prospects into customers.
Let’s make it easy squeezy
Ultimately, there are 3 main things that good content marketing can do to improve the relationship between you and your target audience:
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Increase engagement
Create brand trust
3
1
Reach new leads
What can content marketing do for you?
Search-optimised content strategy
Content marketing is about creating trust in your brand.
The best way to do this is by consistently sharing useful information about your products or services in a way that engages and excites your target audience.
We’ll help you to build a complete content strategy and rollout using SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Social Media Marketing, and Digital Marketing campaigns that make sure your audience pays attention.
Why is search engine optimisation important?
No matter how valuable your content is, if it doesn't show up in search results, you're missing out on connecting with your target audience. SEO bridges the gap between your content and those actively looking for it. It's not about tricking search engines, but rather about making your content more accessible and discoverable to people who genuinely need it.
Blog posts
It doesn’t matter whether you’re selling hats, rackets, or lemons. Your website is a shop window for the world. Search optimisation is like painting those words - in big, yellow letters - all across the front of your shop.
Prefer stats to similes? I got you. Websites that regularly post blogs gain up to 55% more website visitors, and 97% more inbound links. These are two of the strongest signals to Google that your website is worth ranking higher.
So, how do we decide what you should blog about? Well, first off we’ll find out what words and phrases people are using to find your competitor’s products and services. From there we can start to put together a content strategy that will push your website higher up in search results.
eBooks, whitepapers, infographics
These aren't just documents; they're your brand's passport to thought leadership. Our eBook, Whitepaper, and Infographic services are designed to bolster your brand's authority and engagement.
eBooks break down complex concepts, Whitepapers offer industry insights, and Infographics visually simplify information. These tools transform your expertise into tangible assets that educate and captivate your audience.
What types of content should you focus on?
Well, honestly, that depends entirely on your current digital presence, The best thing to do is to get a full site and content audit done by a professional. We can help you figure out what kind of content will get people interested in your product, and then we’ll help you turn those leads into actual customers.
Video marketing
We’ll work together with you to storyboard, develop, design and create videos that range from compelling narratives to concise explainers. With the ability to engage audiences across platforms, we create videos that resonate and drive action.
FAQs
What are the 5 Cs of content marketing?
Content marketers aim to write Clear, Concise, Compelling and Credible content that has a Call-to-action.
What are keywords in content marketing?
Keywords and search queries are words and phrases that a specific target audience uses to find products and services when searching on Google, or any other search engine. Content marketers use these to create targeted content that is more likely to be found in search results.
What is paid search?
Paid search is a way to make your website show up at the top of search results by paying for specific keywords, helping you get more people to visit your website.
Is organic or paid traffic better?
Both organic traffic (from search engines) and paid traffic (from ads) are important, with organic traffic providing long-term credibility and paid traffic offering quick, targeted visibility.
Why focus on organic traffic?
Optimising your site for organic traffic is a way of building credibility over time. In comparison to PPC, it’s a low cost method which lays a strong foundation for sustainable growth.
What type of marketing is most effective?
Well, you’re here, aren’t you? Content marketing is the most effective marketing strategy for growing site traffic, generating leads, and creating a strong online presence.
How much does content marketing cost?
Honestly, it’s not that easy to say. I could tell you that we charge an average of £50 per hour for our blog writing service, but a high-performing blog post should have video and infographic elements as well. Remember the 5 Cs? You might want a whitepaper for that CTA. All told, a blog post can cost anywhere between £150 and £1500.
Social media marketing
When it comes to Social Media Marketing, we excel at creating meaningful connections. Our posts are strategically designed to foster engagement, and ensure your brand's visibility using well-researched channels and hashtags.
We’ll help you nurture a digital community that goes beyond superficial interaction, by creating captivating visuals and conversational content,